If you know me, you may know that I believe that the Cookie Monster is a wise, wise muppet. I was reminded of this recently when I saw him in an ad for Siri (shame on you, Apple, for co-opting such a smart monster to promote your products!) baking cookies. In case you haven’t seen the ad, here’s a link. It is admittedly very cute (damn you, TBWA/Media Art Labs, for tugging at my heartstrings).